The Paris store of Japan Blue Co., founded in Kojima, Okayama Prefecture, a region also famous for Momotaro Jeans.

Located in Village Saint-Paul, the store’s interior features an old wooden floor that has been sanded and re-dyed in an indigo-like blue as an accent, while the walls and ceiling are unified in white to enhance the visual impact of denim and indigo-dyed fabrics.

For the furnishings, the store incorporates tatami mats made from SHIN-DENIM, a non-fading denim fabric developed by Japan Blue Co., blending the latest technology with traditional Japanese aesthetics throughout the space.